Wrangler National Finals Rodeo in Las Vegas, this is an event you must attend, at least once in a lifetime. 2016 marks the 32nd year for the Wrangler NFR to be held in Las Vegas.
Dates: Thursday, Dec 1st – Saturday, Dec 10th, 2016
Start Times: All start times in 2016 are 6:45 p.m. (PT).
Location: Thomas & Mack Center (on the UNLV Campus)
4505 S. Maryland Parkway,
Las Vegas, NV, 89154.
For 10 days in December the Wrangler National Finals Rodeo transforms the look and feel of Las Vegas in a spectacular way. Each year, thousands of rodeo enthusiasts decked out in Wrangler jeans, cowboy boots and outsized hats fill Las Vegas hotels, casinos, restaurants, showrooms, and shopping malls. You don’t have to be a cowboy or cowgirl to have the time of your life. However the Wrangler NFR might just make a cowboy out of you after 10 days of competition and entertainment
Wrangler Jeans is belting out some winners. After launching the Wrangler Network back in 2013 and leveraging its rodeo and bull riding connections, it has recently partnered with Universal Music Group Nashville to score even bigger numbers.
The success of its recent live-stream concert with George Strait even took Wrangler execs by surprise: Strait, who’s been associated with Wrangler since the early 1980s, performed from the legendary Gruene Hall, outside of San Antonio, Texas. (The venue was on Strait’s first album, Strait Country, back in 1981, and the concert was to support his latest, Strait Out of the Box Part 2.)
The concert attracted some 14 million media impressions, and more than 1 million Facebook Live video views from the King of Country’s Facebook page.
Wrangler National Finals Rodeo takes over town. You just might run into Reba at Caesars Palace pool, find yourself cutting into a dry-aged tomahawk chop next to Trevor Brazile at SW Steakhouse, or pick yourself up a pair of $12,500 limited edition Luccheses at Cowboy Christmas in the Las Vegas Convention Center.
There are more many choices in a city that has evolved from all-you-can-eat buffets to a destination for the world’s top celebrity chefs. Joël Robuchon’s remarkable French cuisine restaurant at the MGM Grand is the only place in town with three Michelin stars. Quiet and intimate, it was designed to resemble a luxurious art deco townhouse.
Last time we checked, the city’s most expensive hotel room was the 9,000-square-foot two-story Sky Villa at the Palms, which is all yours for just $35,000 a night. Accessed by a private glass elevator, it offers three bedrooms, your own sauna and fitness center, and an infinity pool with room for 12. If you prefer classical elegance to party-all-night debauchery, there’s the Bellagio’s illustrious 4,000-square-foot Presidential Suite, where $5,000 a night gets you, among other amenities, your own solarium and indoor garden. Or check out the Skylofts at the MGM Grand
While Errington isn’t ready to announce the next series, he says the music connection is inherently interesting to the Wrangler audience. And as the content platform has gotten stronger, it’s even bringing in revenue to reinvest in additional content.
“This has really been a win/win/win,” he tells Marketing Daily. “It’s a win for the Wrangler brand, a win for consumers, who can see more of our great content, and a win for advertisers. They’re seeing a way to get to the demographic they need through our network. Yeti Coolers is a big partner, for example, and we’ve got the MGM Grand, Resistol, and Pendleton Whisky. And as we’re monetizing it, the revenue from last year helped us finish off the deal with UMGN.”